Everyone raves about the high ROI of email marketing. But you’re tired of even thinking about building an email list. That’s where list management software can help.
A solid list management tool can save you a lot of the hassle of building and growing your email list.
In this blog, we’ll share the best mailing list management software you should try when you’re just starting out.
What is Email List Management Software?
Email list management software helps you maintain your subscriber list from a single dashboard. It helps in capturing emails and keeping your list updated.
Email list management programs also save time in segmenting subscribers based on behavior, demographics, and engagement. It ensures better deliverability, reduced bounce rates, and increased customer engagement.
Key Features of Mailing List Management Software
Modern email list management software providers offer a range of features designed to simplify and improve your email marketing efforts. They provide tools and features that help you quickly organize your target audience.
Here are the main features you should look for in an email list management software:
Segmentation. Divide your email list into targeted groups based on behavior, demographics, and engagement to send more relevant messages;
Automation. Automatically add, update and delete contacts, saving time and reducing manual work. In addition, launch automated campaigns based on behavioral/online activity;
Personalization. Tailor email content to individual subscribers to create a more engaging experience;
Analytics. Track call data and measure the effectiveness of email campaigns using detailed metrics and reports ;
Compliance. Ensure your email marketing practices are compliant with regulations like GDPR and CAN-SPAM, and avoid legal issues by offering double opt-in signups;
Integration. Seamlessly connect with other marketing tools and platforms to form a cohesive marketing strategy;
Deliverability tool. Monitor and improve your email deliverability, ensuring your emails reach your inbox instead of your spam folder.
Subscriber Management. Easily manage subscriber preferences, opt-ins, and opt-outs to maintain a healthy email list.
11 Best Email List Management Software
When exploring the mailing list management software market for your digital marketing efforts, consider the following options:
Sender
MailChimp
Constant Contact
Proactive marketing activities
OptinMonster
HubSpot
FluentCRM
Mailing List
Brevoy
php list
Send Grid
Each comes with a host of useful features to help you scale quickly. Let’s take a look.
#1. Sender — The best solution for email list management
Sender simplifies email list management with its advanced contact system, Easy Email. With smart segmentation, marketing automation, and list management tools, you can save time handling your largest lists.
Best for
Start-ups;
e-commerce stores;
Service oriented company.
Create custom segments that match your strategy, then schedule personalized emails or launch automated drip marketing campaigns based on Sales Funnel vs. Pipeline: What’s the Difference? user behavior.
With an intuitive interface and live chat support that responds within a minute, you can be up and running quickly even if you’re new to email marketing.
But don’t let its simplicity mislead you.
Sender also provides advanced features such as multiple sets of tagging and segmentation rules, allowing you to easily automate tasks based on specific actions or conditions.
Main Features
Advanced segmentation based on behavior, demographics, or conditions;
Popup and form builder with ready-to-use templates;
Unlimited custom fields to tailor list management to your needs;
behavioral marketing tools to track activity and send targeted emails;
Automatically filter to optimize engagement.
Pros and Cons
Sender offers a forever free plan so you can try it out without commitment. It also comes with a full suite of omnichannel automation features and other benefits.
price
A forever free plan that allows you to send up to 15,000 emails to 2,500 subscribers;
Paid plans start at $15 per month for up to 30,000 emails per month.
Grow your subscriber list with engaging popups. Get inspired by these 20 newsletter popup examples (email subscription).
2. MailChimp — Simple Email List Software
Mailchimp is a popular email marketing tool that provides everything you need to manage your email list.
Best for
Marketing agencies;
B2B startups;
Coach and influencer.
Mailchimp offers easy-to-use segmentation options, including conditional relationships. You can also create automated workflows using pre-built segments.
However, we found that you can’t view all your contacts on a single screen as contacts are managed at a list level – which is a big drawback.
For those looking for advanced automation, Mailchimp might feel limited in functionality. It’s better suited for beginners starting with email marketing.
Main Features
Multiple activity types that can be easily personalized;
Conditional relations create dynamic list segments;
Segment based on demographic and behavioral data.
Pros and Cons
MailChimp recently updated their pricing strategy and started to exploit users. They keep raising prices, increasing your marketing costs. Here are the pros and cons of choosing MailChimp:
price
Pricing starts at $13 per month for up to 500 contacts.
3. Constant Contact — Simple Email List Manager
Constant Contact is a simple direct mail list management software with all the essential features.
Best for
Online retailers;
creators and influencers;
Non-profit organization.
Although Constant Contact is focused on beginners who seek simplicity, it still offers useful segmentation options based on user actions such as open rate and click-through rate. You can also segment by custom contact tags and profile details.
However, we think Constant Contact’s segmentation features need a redesign after iOS’ latest privacy update restricts activity tracking.
Main Features
Email capture landing page builder;
Segment by last interaction, user activity, or tag;
Contact list folder and split functions;
Automation of welcome emails, lead nurturing, follow-ups, and more.
Pros and Cons
Constant Contact is a powerful solution with a user-friendly interface. But if you’re looking for advanced segmentation, check out the other contact list management software on this list. Here are the pros and cons:
price
A free trial plan of up to 60 days to test the platform and send up to 100 emails;
Paid plans start at $12 per month for up to 500 contacts.
4. Active Campaign — Comprehensive Email Marketing Service
Active Campaign is an email marketing and email list manager with comprehensive automation and list segmentation capabilities.
Best for
Content creators;
Corporate customers;
Agency.
ActiveCampaign has excellent segmentation features for sorting your email lists. You can automatically group them based on user behavior. There’s also lead scoring and a built-in CRM feature for effective nurturing of leads and contacts.
Its social/ad account integration also helps you bring your audience from social media to the same dashboard for retargeting/nurturing.
Main Features
Audience cultivation and segmentation capabilities;
Visual Automation Builder;
Lead scoring;
Social and advertising account audiences;
Dynamic content for personalization.
Pros and Cons
Active Campaign is a feature-rich solution, but the cost can be quite high for many people. Here are some more pros and cons:
price
14-day free trial to test the platform;
Paid plans start at $15 per month for up to 1,000 subscribers.
5. OptinMonster — Excellent Email List Building Tool
OptinMonster is a subscriber management software for creating high-converting email capture forms and scheduling follow-up campaigns.
Best for
e-commerce stores;
Websites with huge traffic;
A personality-driven brand.
Design beautiful, mobile-friendly forms using its drag-and-drop builder, or choose from over 400 templates to set up a form that adheres to your brand guidelines.
Show popups based on user behavior to ensure every visitor sees relevant offers. Plus, it integrates seamlessly with top email marketing platforms to automatically add new subscribers to your list.
Main Features
Drag and drop builder for website lead capture forms;
Trigger pop-ups and messages based on user actions;
Test different form elements to optimize conversions;
Segment your email list based on user behavior and demographics;
Works with major email marketing services and website platforms.