Why they’re great: They offer a complete package. They work across many online channels. This makes them good for both B2C and B2B.
Examples: WebFX, SmartSites. These companies offer broad digital shop solutions.
2. Sales Intelligence & Data Providers
What they do: These are like gold mines for contact info. They have huge databases. These databases contain names, emails, and phone.
For both people and businesses.
They also show details about companies. Like their size or what tech they use.
How they help B2C: They provide lists of potential customers. These lists can be what does a lead generation company do? sorted by age, location, or interests. This helps you find the right people for your offers.
How they help B2B: They are essential. They give you direct contact info for decision-makers. You can find out who the CEO is. Or the head of IT. This makes your outreach very focused. You know exactly who to call or email.
Why they’re great: They provide the raw material for lead generation. Without good data, other tools can’t work well. They save hours of research time.
ZoomInfo, Cognism, RocketReach
These platforms offer deep insights.
3. Outsourced Sales Development (SDR) & Appointment Setting Firms
What they do: These companies act as your powder data sales team. They make cold calls. They send personalized emails. They do outreach on LinkedIn. Their main goal is to qualify leads. Then they set up meetings for your sales team.