How they help B2C: Less common for general B2C sales. But can be used for high-value B2C leads. Like finding clients for financial advisors. Or luxury goods sales.
How they help B2B: This is where they shine. They are pros at B2B outreach. They understand business shop needs. They talk to busy executives.

They filter out bad leads

They only send you qualified prospects. This frees up your internal sales team.
Why they’re great: They provide a dedicated sales force. You get pre-qualified meetings. This speeds why are these companies important? up your sales cycle. They are highly skilled at starting conversations.
Examples: Belkins, CIENCE, Callbox. They are known for setting appointments.
4. Marketing Automation Platforms (with Lead Gen Focus)

What they do: These are software systems

They automate many marketing tasks. This includes sending out emails. Nurturing leads with content. And tracking how leads interact with your brand. They also score leads. This tells you how interested a lead is.
How they help B2C: They send out automated welcome emails. They send personalized powder data offers. They track what products a customer looks at. Then they send related suggestions. This keeps customers engaged over time.
How they help B2B: They are key for long sales cycles. They send a series of emails. These emails educate the prospect. They provide helpful resources. They ensure you stay in touch. Even if the prospect isn’t ready to buy now.
They make lead nurturing easy. They ensure consistent communication. They turn casual interest into real opportunities. They save a lot of manual work.